The long-awaited first non-compliance decisions under the DMA are finally out. Apple and Meta have been fined EUR 500 and 200 million respectively. While everyone can now be relieved that DMA enforcement has not been consigned to oblivion (or turned into a counter-tariff bargaining chip), a few question marks remain. To start with the obvious: […]
Meta’s Less-personalised Ads: A Compliance Facade?
Meta has introduced a new free subscription option with less personalised ads for Facebook and Instagram. Is this the end of behavioural advertising or a showcase of illusive compliance? Sebastian Steinert analyses Meta’s tactics to protect its data-driven business model based on behavioural advertising. By Sebastian Steinert “We want to empower citizens to be […]