Google AdTech Decision: The Commission’s Landmark Self-Preferencing Case and the Path to Structural Remedies

On 5 September 2025, the European Commission issued a landmark decision in Case AT.40670 – Google Adtech, finding Google guilty of abusing its dominant position in online display advertising intermediation in violation of Article 102 TFEU. With a €2.95 billion fine and the Commission’s preliminary view that structural remedies, potentially including divestiture, may be necessary […]

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