During the last days, we witnessed the second round of the most public aspect of DMA enforcement: the DMA Compliance Workshops. Now in their second year, these events are shaping up to be an annual tradition in which the Commission convenes gatekeepers, their business users, competitors, and other stakeholders. The contrast between last year’s buzz […]
Bye-Bye Behavioral Ads: How the DMA is breaking Meta’s Business Model
Pay or consent: Meta got slapped with a € 200 non-compliance fine—but the real story is what comes next. The Commission’s Article 5(2) decision could rewrite the future of behavioral advertising. Curious how this will reshape Meta’s business model? Dive into our latest blog for the full story. By Team SCiDA Meta’s “pay or consent” […]
Better late than never: DMA Non-Compliance Day
The long-awaited first non-compliance decisions under the DMA are finally out. Apple and Meta have been fined EUR 500 and 200 million respectively. While everyone can now be relieved that DMA enforcement has not been consigned to oblivion (or turned into a counter-tariff bargaining chip), a few question marks remain. To start with the obvious: […]
Meta’s Less-personalised Ads: A Compliance Facade?
Meta has introduced a new free subscription option with less personalised ads for Facebook and Instagram. Is this the end of behavioural advertising or a showcase of illusive compliance? Sebastian Steinert analyses Meta’s tactics to protect its data-driven business model based on behavioural advertising. By Sebastian Steinert “We want to empower citizens to be […]